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They could also be matched with specific customers in terms of age, gender or culture. An app allowing customers to engage with the brand and perhaps book appointments with sales staff and allowing the company to collect information and use data analytics to better serve customers can be helpful. Chanel is beginning to use Farfetch’s store operating system to deliver a more personal welcoming experience based on two-way communication. Sales assistants can instantly customize their welcome based on the consumer’s online and


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Photo: Stock Image The grocery market has slipped into deflation for the first time in almost two years, meaning the cost of the same basket of shopping is becoming cheaper at Irish tills. Brexit, which has made it cheaper to import groceries from the UK, is the main cause. Supermarket price inflation fell into negative territory to -0.2pc, according to the latest figures from Kantar Worldpanel in Ireland. The figures cover the 12 weeks to March 26. Replay Video SD LO The data suggests that the weaker pound - which is driving up prices for consumers in the UK - is having the opposite effect